While on the golf course yesterday, one of my playing partners asked “What the heck is a business coach?” He told me he had never heard of business coaching. It turns out that I get this question a lot, so here is my answer:
- A Business Coach is an EDUCATOR – we identify our client’s business blind spots (we all have them) and educate them on things about business they didn’t know they didn’t know.
- Once we identify a business blind spot, we work with our client to prepare them to increase their knowledge so that they can either embrace new areas, or effectively delegate to their team.
- The subjects we deal in are, for the most part, the fundamentals of business upon which all successful businesses are built.
Before I was able to get to my final point, my playing partner asked “Isn’t coaching and consulting the same?” That is a perfect lead in to the most important difference between consulting and coaching, and the primary factor that makes business coaching extremely effective:
- Accountability – Just like a sports coach, we stand side by side with our clients to insure they use the education and stay focused on achieving their business goals.