Direct Connections = ((Number of People * (Number of People – 1) / 2)Using this formula it is easy to see that the level of complexity in a company grows at a much greater rate than the company’s growth rate. Is your business starting to look a little bit more complex than perhaps you realized? So how are we to grow our businesses, maintaining organizational focus and effectiveness? There are four key things you must accomplish in order to grow in control:
- Have a clear company Mission, Vision and Culture (MVC) – A strong and clear MVC that is aligned and congruent with your company’s Unique Value Proposition (UVP) is the cornerstone of healthy consistent growth.
- Communicate and Educate – You must constantly communicate your MVC and UVP to your team, both internal and external, and to your customers, both existing and potential. You must educate new team members and potential customers about your MVC and UVP and the Why behind them (Read Simon Sinek’s book “Start With Why” for further insight). And most importantly it is absolutely essential that you eat, sleep and breathe your MVC and UVP.
- Plan your organization – Although many like to promote flat organizational models, completely flat organizations quickly lose their effectiveness as they scale up. Thus it is vitally important to plan the organizational structure of your company. At one end of the scale, completely flat will not allow for effective growth, at the other end of the scale, old fashion command and control will compromise creativity and nimbleness.
- Be Proactive – Most companies grow organically, without very much forethought or advanced planning. Too often companies reach the point of no return structurally and fail. All of my clients have a vision of how their companies will be structured working backward from three to five years in the future. You should do the same.