I must say, the Business Excellence Forum (BEF) gets better each year. There were more than 500 business owners, executives, team members and business coaches in attendance. With that many attendees, there were plenty of formal and informal exchanges of ideas and best practices.
This year’s forum had some amazing keynote speakers whose presentations yielded many Blinding Flashes of the Obvious (BFOs). The following are some of the BFOs that struck a chord with me. I am sure that some of these will have a similar affect on you.
Our first speaker was world-class branding expert Sally Hogshead www.howtofascinate.com
(yes, that is her real name “With a name like mine, I had to be successful.”) discovered a new way to measure how people perceive your communication, through the Fascination Advantage® system. Sally is the author of two books “How The World Sees YOU” and “Fascinate – How to Make Your Brand Impossible to Resist” Before researching the science of fascination, Sally rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. The title of her presentation was “How to FASCINATE: From First Impression to Lasting Value”
- Over deliver in One area – Stop trying to be all things to all people
- You do not have to fix anything – you do have to accentuate your most valuable areas
- Avoid your competitive disadvantages
- Every time you communicate, you are either adding value, or taking up space!
- Sally told of going to an theme park where she saw a ticket booth that sold tickets to two rides. The orange ticket was for a ride with multiple safety warnings. There was a long line at the entrance to the orange ride. The other ticket was green, there were no safety warnings posted about that ride. Also, the was no line for the green ride. She went on the orange ride, it was great. Later, she got curious and went on the green ride. She found the rides were IDENTICAL. The business point is the theme park understood their target customer’s value proposition and desire for a little danger. Do you completely understand what your target customer values?
Our next speaker was serial entrepreneur Troy Hazard
author of several books including “Future Proofing Your Business” and “The Naked Entrepreneur”. The title of Troy’s presentation was “Purpose, Passion, People & Profits”
- Always respect the business corrections and cycles
- There are 4 cycles
- Your Revenue
- The Economy
- Your Industry
- The emotional cycle – market sentiment
- Opportunity occurs where these cycles converge
- In addition to understanding the value your business brings to your market, you as a business owner, must know what you want your business to do for you
- Every day Troy asks himself and his team the following two questions:
- “What is your greatest success and what can I learn from it?”
- “What is your challenge and how can I help you?”
- The five keys to leadership he learned from being a father (E I E I O)
- Engage energetically
- Inspire greatness (strive to have tomorrow be better than today)
- Evoke conscious thought (give everyone a voice)
- Involve everyone (don’t under estimate before you understand)
- Organize Yourself first
- Use your ideal (3 – 5 years from now) organizational chart to challenge your team to become who they need to be to fill the positions above them
This is just my BFOs from about 60% of the first day of BEF. The best Troy Hazard BFOs are yet to come. To be continued …