2017 Business Excellence Forum – Blinding Flashes of The Obvious Part 4

Paul Dunn continued with his presentation by switching gears to speak about the concept of price anchoring. He presented a case study based upon the fact that most people remember the last thing they see or hear.  The case study involved adding eight words at the end of a price quotation for a product or service img_9693-small img_9696-small Result: 30% conversion rate for price alone, 90% conversion rate with the addition of those 8 words! Paul finished up by returning to his original concept by saying “The shortcut to more is to MATTER more.” img_9713-small img_9714-smallimg_9716-small And a quote by Richard Branson img_9720-small   A very impactful speaker who spoke briefly the afternoon of the first day and then returned to speak to the coach’s conference (day 3) was Trav Bell, the Bucket List Guy (http://www.thebucketlistguy.com/).
  • After saying that a bucket list is about what you learn about yourself during the journey, he had the entire audience participate in two hands-on exercises:
  1. We were given 10 minutes to begin writing our “reverse” bucket list – a list of things, adventures, accomplishments, and people we had already met or achieved that we were proud about. We then shared items from our list with a partner.  This was a great exercise, one which I completed on my return flight to NY.
  2. After presenting his acronym MYBUCKETLIST as a framework for our bucket lists:

Meet a personal hero Your proud achievements Buy that special something Ultimate challenges Conquer a fear Kind acts for others Express yourself Take lessons Leave a legacy Idiotic stuff Satisfy a curiosity Travel adventures

Trav gave us 15 minutes to select a letter, add an item to our list and then act on that item.  Many in the audience signed up for guitar lessons or made pledges to their favorite charity.

Both exercises were empowering and great examples of coaching.  I highly recommend you seek out a partner, or coach to create both bucket lists.

Trav concluded by saying “People are dying at 40, being buried at 80.”  Don’t be one of them.   Another presenter to the coach’s portion of BEF was Traci Diaz of Break Free Consulting.  Traci gave us many ideas, one of which stood out:

The Central Question to ask yourself several times each day is: “What choice can I make, and action can I take, in this moment, to create the greatest value?”

  The BEF was concluded by Brad Sugars.  Brad stretched everyone’s vision by challenging everyone to create their 100-year vision!  He reiterated an Owner’s/CEO’s/ Leader’s responsibility to enroll and inspire their team:
  • Vision – 100 years in the future, if the mission is accomplished
  • Mission – the value your company brings to the world
  • Culture – the rules of the game
He reminded us of the ActionCOACH formula for success Dreams X Goals X Learning X Plans X Actions = Success It is useless to lead a team that is not confident and productive Productivity comes from passion and focus Realize that the better you get at _____ the easier it becomes – tackle the difficult to make it easy. After drawing the following flipchart, Brad added that you MUST be congruent with your identity, or create MORE identity img_9728-small A case study example of expanded identity:

A doctor raised his identity from doctor to entrepreneur who happens to be in the medical business.  Result – went from one office with him as the only provider to nine offices with more than 400 providers.

We coach for break-throughs, not just learning.   After the conference, I observed a great example of communicating a Unique Value Proposition in the parking lot of my hotel: img_9772-small img_9771-small I hope you have formed your own BFOs from this blog series. The 2018 Business Excellence Forum will be in San Diego from February 18th to the 20th.  If you wish to join me and about 700 other business owners, CEOs, leaders, executives and business coaches, or if you would like to accelerate your success, please contact me or any of my ActionCOACH colleagues.  Our mission is to create

World Abundance Through Business Re-Education

2017 Business Excellence Forum – Blinding Flashes of The Obvious Part 3

Day two was kicked off (no pun intended) by Tim Brown, 1987 Heisman Trophy winner, NFL Hall of Fame member, and very inspirational speaker.  Here are some of my Tim Brown BFOs:
  • Be the coach
    • Be sure of yourself & your approach
    • Emphasize team
    • Look for & guide team members to see their abilities & potential
  • Talent is not enough – you need mental strength to succeed
  • Realize that sometimes a mindset change may be required to move forward
  • img_9612-small
  • Seek mentors …
    • Who can show you something about yourself
    • See what you cannot see within you
    • Say what you need to hear, not what you want to hear
  • Don’t be adverse to using a proven system from elsewhere
  • Little things lead to big results
The next speaker was Richard Maloney, President of Engage and Grow, a strategic partner of ActionCOACH.  In the course of presenting the benefits and outline of the Engage & Grow 12-week program, Rich enlightened us about the current poor state of employee engagement, strategies to raise the level of engagement and the benefits thereof:
  • img_9637-small
across the USA only 24% of employees are highly engaged.  Another way of looking at that is img_9638-small on average two out of every ten of your team are so highly disengaged that they would sabotage your company, or jump ship.  If you think your team would score as more engaged, think again.  A survey of their clients found a 30% gap between senior management’s guess and the team’s actual level of engagement. img_9640-small The Engage & Grow program taps into the science of motivation.
  • A Deloitte survey found that companies with highly engaged teams were eight times more successful over a ten year period than industry peers with lower team engagement.
  • Our job is to change the lives in front of us.
Next up was Paul Dunn, Chairman of B1G1, a global business giving initiative on a mission to create a world full of giving.  Paul’s presentation was in keeping with this year’s BEF theme of Serve More to Earn More. Paul opened with the following quote from Sir Issacs Newton: img_9666-small Using www.internetlivestats.com in order to show that time is increasingly compressed, he displayed some live global stats for that moment: (2/21/2017):
  • 7,519 tweets / sec.
  • 2,472 Skype calls / sec.
  • 58,875 Google searches / sec.
  • 68,234 YouTube video uploads / sec.
  • 2,566,295 email / sec.
  • 42,125 gbytes / sec.
And img_9670-small He quoted Peter Diamandis: img_9674-small He urged us to EARN more to GIVE more, and vis-a-versa: img_9676-small to address these global issues There are two choices we can make: img_9678-small or img_9679-small “The challenge is not to be successful, the challenge is to matter more. – Seth Godin From Simon Sinek’s “Start With WHY” img_9684-small img_9686-small This wraps up part three of my 2017 BEFA BFOs.  There will be more Paul Dunn and Brad Sugars in part four.

Going That Extra Mile

I recently used eBay to sell a file cabinet that I no longer need.  Oh, the benefits of more and more of my business being conducted online.  Because of its size and weight, the file cabinet was listed as local pickup only.  When the auction was completed, the buyer paid immediately and contacted me to arrange a time to pick the cabinet up.  When I met Leo, the buyer, at my storage facility I was surprised to be introduced to a Chinese man in full business attire, three-piece suit, beautiful silk foulard tie, the works.  The buyer was accompanied by another Chinese gentleman, John, who was dressed in business very casual attire, khakis, polo shirt, sneakers, you get the picture. While John maneuvered the van into one of the loading bays, Leo and I took a dolly up to my storage unit to retrieve the file cabinet.  By now you are thinking what does this have to do with business? While in the elevator Leo explained that he was on his lunch break from Bank of America, and John is his client.  John, he told me, is in the process of opening a daycare center and mentioned that he needed a file cabinet.  When he asked Leo for advice on where to purchase a used file cabinet, Leo suggested eBay.  John had never used eBay so Leo went the extra mile, logged into his eBay account, placed the winning bid, completed the transaction, and accompanied John to pick up the cabinet and to translate.  For me, that was a WOW moment, I was quite impressed by Leo’s dedication to his clients. So, here are three business related questions I want you to consider:
  1. When was the last time a banker, especially from one of the giants, demonstrated that level client focused service? Or for that matter, what is the service level of many of the large businesses you regularly business do with?
  2. What is the service level you routinely offer to your customers? Do you WOW them on a regular basis?
  3. What would be the resulting increase to your bottom line if you separated your business from your competitors by raising your level of service to WOW?
As Brad Sugars, the Founder and Chairman of ActionCOACH said at our 2017 Business Excellence Forum last month, “Serve more to Earn more.”  Leo is certainly doing just that.  If you would like to make more by serving more, my colleagues and I at ActionCOACH will be happy to assist you.