What, exactly is a business coach?

While on the golf course yesterday, one of my playing partners asked “What the heck is a business coach?”  He told me he had never heard of business coaching.  It turns out that I get this question a lot, so here is my answer:
  1. A Business Coach is an EDUCATOR – we identify our client’s business blind spots (we all have them) and educate them on things about business they didn’t know they didn’t know.
  2. Once we identify a business blind spot, we work with our client to prepare them to increase their knowledge so that they can either embrace new areas, or effectively delegate to their team.
  3. The subjects we deal in are, for the most part, the fundamentals of business upon which all successful businesses are built.
Before I was able to get to my final point, my playing partner asked “Isn’t coaching and consulting the same?”  That is a perfect lead in to the most important difference between consulting and coaching, and the primary factor that makes business coaching extremely effective:
  • Accountability – Just like a sports coach, we stand side by side with our clients to insure they use the education and stay focused on achieving their business goals.

What is a Coach ?

A business coach is just like a sporting coach. A sporting coach pushes an athlete to achieve optimum performance, provides support when they are exhausted and teaches the athlete to execute plays that their competition does not anticipate. A sporting coach will make you run more laps than you feel like. A sporting coach will tell it like it is. And a sporting coach will listen. The role of the business coach is to coach business owners to improve their business through guidance, support and encouragement. They help the owners of small and medium sized businesses with their sales, marketing, management, team building and so much more. Just like a sporting coach, your business coach will make you focus on the game . The owners of small to medium sized businesses find it hard enough to keep up the pace with all of the changes and innovations going on in today’s modern world, let alone to find the time to devote to sales, marketing, systems, planning and team management, and then to run their businesses as well! As the world of business moves faster and becomes more competitive, having a business coach is no longer a luxury; it has become a necessity.  Based on the sales, marketing and business management systems created by Brad Sugars, your ActionCOACH is trained to not only show you how to increase your business revenues and profits, but also how to develop your business so that you as the owner can work less and relax more. Your ActionCOACH will become your marketing manager, your sales director, your training co-ordinator; your confidant, your mentor. Your ActionCOACH will help you make your dreams come true …